{"description":"This project was an fun challenge\u2014 transforming market research on vaccine-hesitant parents into a compelling campaign. I pitched three creative concepts to the Colorado Department of Public Health and Environment, they picked the approach that resonated most with their audience, and then I produced and directed these TV and web spots (in both English and Spanish) while delivering extra assets for their landing pages. The result? An engaging campaign that built trust and connected with families.","height":2160,"html":"<div style=\"position:relative;padding-bottom:56.25%\"><iframe src=\"https://skiv.com/embed/zxVAzie\" style=\"width:100%;height:100%;position:absolute;left:0;top:0\" frameborder=\"0\" allow=\"fullscreen\" allowfullscreen></iframe></div>","provider_name":"Skiv","provider_url":"https://skiv.com","thumbnail_height":198,"thumbnail_url":"https://cdn.skiv.com/u/V7HWKTj/07acab3fe9a640a2032bee94d96d6b6de50576656527299bfab45e4d76047610/thumbnails/thumbnail.jpg","thumbnail_width":352,"title":"CDPHE | Kids Vaccines Director's Cut (:30 TV)","type":"video","url":"https://skiv.com/v/zxVAzie","version":"1.0","width":3840}